Introducing
Beth Heinz
A different perspective on women's golf—and the opportunity to build something beyond it.
Why Collett
I kept seeing the same opportunity.
There was room for something different: a brand that took women’s sporting lives seriously while recognizing that sport is only one part of a much larger life.
Collett began with that idea—a desire to create clothing and accessories that feel considered, versatile and distinctly feminine, while reflecting the confidence and independence of the women who wear them.
Why Golf
Golf was where the opportunity became clear.
Golf has always been more than a sport. It is competition and conversation, movement and ritual, travel and connection. Yet so much of women’s golf apparel has been defined by what is practical for the course, rather than by the woman wearing it.
I wanted to approach golf differently: to create pieces that perform when they need to, feel beautiful when they don’t, and belong naturally in the rest of her day.
Why Glenna
Then I discovered Glenna.
Learning about Glenna Collett-Vare changed the way I understood the name—and the brand I was building around it.
She was an extraordinary golfer, a six-time U.S. Women’s Amateur champion, and a woman who approached the game with remarkable determination, character and sportsmanship. But what stayed with me was not simply what she accomplished. It was the standard she set.
Her story gave Collett a deeper connection to the past—and a responsibility to think about what we carry forward.
Why Now
The opportunity feels especially relevant now.
More women are entering, returning to and redefining their relationship with sport. They are traveling, competing, gathering, discovering new places and making sport part of lives that don’t fit neatly into one category.
They don’t need to be told what a sporting woman looks like.
They are defining that for themselves.
Collett exists to meet that woman there—with clothing and accessories designed for the way she actually lives.
What We're Building
Collett is just beginning.
We’re building more than a collection. We’re building a point of view around sport, style, place and the life that happens around the game.
It starts with golf, but it doesn’t end there.
We want Collett to become a brand that women return to—not only for what they wear, but for the stories we tell, the places we discover, the women we recognize and the standard we continue to set.
Inspired by a legend. Designed for you. The course is yours to claim.
