Collett began with a personal perspective shaped by creativity, precision, and a desire to build something lasting.
Founder Beth Heinz brings a highly accomplished background from the corporate world, where she developed a strong sense of leadership, focus, and execution. After years of success in that environment, she set out to build something of her own, to create with intention, establish a legacy, and shape a business grounded in her values and point of view.
With an intuitive sense of style and an appreciation for the details that define how something looks and feels, Beth saw clothing as more than functional. It was a way to create presence, confidence, and ease across the full context of daily life. That perspective deepened through her relationship with golf.
Time on the course revealed a clear gap between performance-driven apparel and the way many women want to experience the game. Existing options often prioritized function or tradition, leaving little room for pieces that felt intentionally styled, refined, and aligned with a modern sense of identity. There was an opportunity to create something more complete garments that feel as good as they perform, and that support both confidence and play.
This vision is also shared with her daughter, Ava, who is currently pursuing a degree in fashion. Together, they represent a forward-looking perspective on the brand, one that blends experience with emerging creativity and reflects a multigenerational approach to building something enduring.
The discovery of Glenna Collett‑Vare brought that vision into sharper focus. One of the most accomplished golfers of her time, Glenna helped define the game at its highest level, yet her name remains under-recognized beyond those familiar with its history. Her composure, precision, and presence established a standard that was both remarkable and overlooked. That realization shaped the direction of the brand.
Collett would not simply create another golf label, but instead carry forward a legacy recognizing Glenna’s contributions while reinterpreting that standard for a new era. Through design, the brand expresses a more complete and refined approach to sport, one that extends beyond the course and into the broader rhythm of daily life.
Collett reflects a way of living defined by intention, refinement, and continuity - a modern expression of The Sporting Class, where design, legacy, and experience come together in a form that is both recognizable and enduring.
